Published in
Taylor & Francis (Routledge), Journal of Global Marketing, 5(31), p. 324-338
DOI: 10.1080/08911762.2018.1437649
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How Consumer Ethnocentrism (CET), Ethnocentric Marketing, and Consumer Individualism Affect Ethnocentric Behavior in China
Journal article published in 2018 by
C. Min Han,
Chen Guo
This paper was not found in any repository, but could be made available legally by the author.
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