In this talk we compare single-epoch (SE) black hole mass (MBH) estimates based on low ionization (Hα, Hβ, and MgII) and high ionization (CIV) broad emission lines. We also examine the implications of different continuum modeling approaches in line width and MBH measurements. For this purpose we use a sample of 39 unobscured AGNs at z=1.55 selected to cover a large range in MBH (2.0dex) and L/Ledd (2.5dex) and observed by X-shooter. We find that using a local power-law continuum instead of a physically-motivated thin disk continuum leads to only slight underestimation of the FWHM of the lines and the associated MBH(FWHM). However, the line dispersion σ and associated MBH(σ) are strongly affected by the continuum placement providing less reliable mass estimates. We find that low ionization lines provides reliable virial MBH estimation. However, the CIV line is not reliable in the majority of the cases, indicating that the gas emitting this line may not be virialized. We find that Hα, Hβ show similar line widths and that FWHM(MgII) is about 30% narrower than FWHM(Hβ) . We test and confirm several recent suggestions to improve the accuracy in CIV-based mass estimates, relying on other UV emission lines. However, we find that such improvements do not help in reducing the scatter between CIV-based and Balmer-line-based mass estimates. This work has been recently accepted for publication in MNRAS.