Published in
Wiley, Journal of Consumer Psychology, 2(18), p. 116-126, 2008
DOI: 10.1016/j.jcps.2008.01.006
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Consumer response to brand extensions: Construal level as a moderator of the importance of perceived fit
Journal article published in 2008 by
Hakkyun Kim,
Deborah Roedder John
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