How can Wagner simultaneously herald modernism, express the quintessence of romanticism and evoke primeval experience? This question is illuminated by the constellation of advanced production and desire that Walter Benjamin finds in the process of commodity manufacture, dwelling on the tendency for new technologies to create repetitive conformity while recognising their capacity to trigger unfulfilled prospects in older forms of knowledge. When, however, Adorno frames the dilemma posed by Wagner he finds mythic deception, not a release of archaic subjectivity. These two currents in modernity cannot be easily segregated, but reading Adorno's Wagner through Benjamin's appraisal of modernity facilitates a more sanguine interpretation of Wagner's evocation of ur-forms through advanced compositional technology. The rigidity of Adorno's interpretation is further softened by Jacques Derrida's reading of Karl Marx's distinction between use-value and exchange-value, while, on a broader front, Derrida's attention to the reader also suggests that commodity production need not dominate reception strategies. Indeed, Adorno, in an essay on film first published in 1966, acknowledges that intention and effect frequently do not coincide.